When you think of Timberlands, you typically think of their classic hiking boots. While that’s true, the company has broadened it’s offerings. It now carries a full line of casual footwear and clothing as well. Even their famous boots are now offered in a variety of interesting and exciting colors. New for Spring/Summer is the debut of the Timberland FlyRoam line.
The line formally debuted just in time for spring. Harnessing sport-inspired Aerocore technology –a special compound designed to improve cushioning and comfort – the line blends classic Timberland heritage with modern, sporty style. The warm-weather FlyRoam styles feature newly designed outsoles, lightweight knit materials, and sleek designs One of our favorites is the FlyRoam Leather Sneaker Boots. It’s a great combination of outdoor hiker boot with a street style sensiblitiy.
Other styles include the FlyRoam Go Chukka Boots, which blends hits of leather with a knitted synthetic mesh jacquard fabric, a sock-like fit and a breathable lining made in part from recycled PET. Another is the FlyRoam Trail Mixed-Media Boots. These boots also heritage-inspired hiking touches (like rustproof, speed-lace hardware) with a knitted synthetic mesh jacquard upper and the Aerocore outsole.
To kick off the new shoe line, Timberland followed three urban photographers through Tokyo, London and Chicago, each wearing the newest FlyRoam styles. For the campaign, Timberland tapped digital influencers @Trashhand, @Night.Scape and @Bludshot to lead the urban adventures and reveal the hidden treasures within their respective cities.