I bet you didn’t know there was clothing designed for the Cannibis lover in you life? Showing for the first time as part of New York Men’s Day was Sundae School. Siblings, Dae and Cindy Lim, created their “smokewear” brand to “high-quality apparel & accessories for the high-minded.”
For SS19, Sundae School tells the story of 떨선비 (Ddul-Sunbi), which roughly translates to “Weed Scholar.” The title is a combination of two seemingly incongruous words – “ddul,” modern slang for weed in Korean, and “sunbi,” which are high-minded public scholars from the Goryeo and Joseon ancient periods of Korea. Sundae School imagines a world where traditional Korean scholars are learning about and exploring new intellectual, creative highs through Cannabis.
The dichotomy between street counterculture and Confucian principles is conveyed throughout the streetwear-based graphics (e.g., Smoking Chills), which are interpreted through hanbok, or traditional Korean dress inspired materials (e.g., organza, nubi quilted cotton). The collection also includes a print, created through collaboration with Korean-based artist/ illustrator Yeonbun. Expanding on the concept of “smokewear” or a uniform for recreational cannabis consumption – Sundae School focuses on comfort and function for SS19.
If anything, this collection really proves the point there really is fashion for everyone.