The Washington Redskins have embarked upon several initiatives this month in honor of National Breast Cancer Awareness Month and this year’s 20th anniversary of the ZTA Think Pink campaign.
Throughout October fans are invited to join the Washington Redskins in promoting breast cancer awareness via social media by installing one of seven custom Facebook frames to virtually “pin” their profile photo. Fans are also encouraged to visit www.redskins.com/thinkpink to stay in the loop, including learning more about the importance of annual screenings and resources available through the Inova Schar Cancer Institute.
Fans are also able to support breast cancer charities and show their support by purchasing a limited edition burgundy, gold, and pink t-shirt, with the net proceeds benefiting the ZTA Foundation and the Brem Foundation support educating women about risk factors and screening options and providing access to critical diagnostic tests for uninsured women. T-shirts are available for purchase online and will be sold in-stadium on Sunday, Oct. 14, throughout the main concourse and club level.
Autographed pink-accented practice jerseys worn by players on Think Pink Day at 2018 Training Camp will be featured alongside autographed pink memorabilia in a special Redskins Think Pink Silent Auction also supporting the ZTA and Brem Foundations. Fans can place their bids online throughout the month of October. The silent auction will close on 12 noon on Wednesday, Oct. 31.
The Redskins Breast Cancer Awareness game against the Carolina Panthers. presented by the Inova Schar Cancer Institute will be hosted at FedExField on Sunday, Oct. 14, Among the gameday elements will be a Think Pink suite for breast cancer survivors and their guests, pink rally towels, and an on-field ceremony.
Fans attending the Oct. 14 game will be welcomed by Tanya Snyder, wife of Redskins owner Dan Snyder, and hundreds of Zeta Tau Alpha members distributing Think Pink ribbons and breast cancer awareness educational materials. Women of Washington (WOW), the official women’s club of the Washington Redskins, and Mrs. Snyder will also welcome the Redskins Charitable Foundation’s All-Stars, 30 women currently battling breast cancer, along with WOW members and breast cancer survivors, in a special pink-themed pregame party.
Mrs. Snyder and the Washington Redskins Charitable Foundation, in partnership with the American Cancer Society, will host the 11th annual All-Star Survivors Celebration at the Inova Sports Performance Center at Redskins Park on Tuesday, Oct. 16.
The All-Star Survivors Celebration will pamper, support and celebrate 30 area women currently battling breast cancer. During the event, the breast cancer survivors, or “All-Stars,” will receive new jeans donated by Gap Inc., custom Color Bar jewelry donated by Kendra Scott, spa services courtesy of Red Door Salon and Spa, wigs, scarves and a Redskins gift bag. All-Stars will be treated to lunch, makeup consultations, massages and a behind the scenes tour of Redskins Park from Redskins players.
Additional activations for Oct. 21 vs. the Dallas Cowboys are to be determined.
Twenty years ago, Tanya Snyder helped introduce the Think Pink campaign to the NFL by passing out 8,000 handmade pink ribbons at FedExField to remind fans that early detection saves lives. This gesture gained exposure and was later adopted by the NFL, which launched a pink movement each October throughout the league and across the nation. What started at FedExField has resulted in 8.5 million pink ribbons pinned and millions of lives touched to date.
The Redskins breast cancer awareness campaign is part of the NFL’s A Crucial Catch initiative.
