Starting today, Dior is opening a selection of cutting-edge Pre- Fall 2019 men’s collection pop-up stores in North America. CityCenter DC is the first stop on this pop up tour.
Designed like pods, these inter-connectable minimalist spaces are modular and can adapt to any environment. Inside these metal capsules, mirrors and chrome details mimic the android sheen of the collection’s materials and colors. The exterior of the structure echoes the retro-futuristic atmosphere of the Pre-Fall 2019 men’s runway show which took place in Tokyo last November; including an installation of a 5-meter replica of the feminine robot sculpture designed by Hajime Soroyama specifically for the show.
The product assortment within the pop-up features a range of ready-to-wear and accessory silhouettes highlighting Soroyama’s artwork of his signature feminine robots alongside Japanese-inspired foliage.
CityCenter DC’s pop-up will be open starting today through May 6th, then travels to Jewel Court in South Coast Plaza in Costa Mesa, California from May 14th – 28th. In conjunction, a smaller rendition of the sculpture and pod will open in Toronto’s Yorkdale Shopping Centre on main floor from May 1st – 31st.
The Dior robot replica and the pop up shop will be located at The Park at CityCenter on the corner of 10th Street and New York Avenue, NW. In addition to the collection at the pop up shop, the Dior store will also have other men’s clothing including suiting and shoes. Store hours are Monday through Friday 10 am until 7 pm and Sunday 12 pm through 6 pm.
