Ike Behar has launched The Continental Collection, a complete line of Italian made suits, dress shirts, ties and accessories inspired by John Wick: Chapter 3 – Parabellum. The movie releases in theaters May 17th. In conjunction with the release of the movie, Men’s Life DC is giving away promotional passes to an early screening of the movie on May 14th.
Building upon its six-decade history of sartorial excellence, Ike Behar has created a capsule collection that captures the style of John Wick. Behar has worked with costume designer Luca Mosca to provide wardrobe for all three films in the John Wick franchise. Taking its name from the film series’ iconic Continental Hotel, the collection features some of the very same garments originally made bespoke for and inspired by the film.
In this third installment of the adrenaline-fueled action franchise, super-assassin John Wick (Keanu Reeves) returns with a $14 million price tag on his head and an army of bounty- hunting killers on his trail. After killing a member of the shadowy international assassin’s guild, The High Table, John Wick is excommunicado, but the world’s most ruthless hit men and women await his every turn.
Ike Behar CEO, Alan Behar remarked, “Over the decades, Ike Behar has made something of a tradition out of collaborating with Hollywood on a number of film and television projects. Our latest endeavor with John Wick: Chapter 3 – Parabellum goes beyond just outfitting John Wick. This time, we have partnered with Lionsgate to create a beautiful collection, which includes apparel and accessory styles worn in and inspired by the movie. The Continental Collection features a monochromatic color palette and sleek streamlined silhouettes that speak beautifully to the neo- noir aesthetic of the film and series.”
Locally, The Continental Collection by Ike Behar is available now at Ike Behar’s boutique in Washington, DC. In addition, the collection can be found in boutiques in Boca Raton, Charleston, Charlotte, and online at ikebehar.com, and at select retailers. Suits are made in Italy of natural stretch wool and the entire collection including T-shirts, shoes, ties, belts, shirts and cufflinks range in price from $95-$995.
Originally known for high quality dress shirts, the Ike Behar product line has expanded into a complete lifestyle brand. This now includes sport shirts, neck wear, outerwear, jewelry, accessories, and loungewear, in addition to tailored suits, sport coats and dress slacks. Still family owned and operated, Ike Behar continues to use only fine materials, while maintaining a strong focus on traditional craftsmanship. The Miami based company has a New York City showroom, production through its own factories and under license in the United States and across the world.
The Ike Behar boutique is located at 2900 M Street NW Washington D.C., 20007.