New Product: Kiehl’s Age Defender Gel Moisturizer

Studies have shown that over time people experience loss of collagen and hydration, resulting in deeper wrinkles and loss of firmness. With that in mind, Kiehl’s introduced it’s new Age Defender Gel Moisturizer for Men. It’s a lightweight formula providing the same key anti-aging and hydration benefits of Kiehl’s original moisturizing cream, in a fast-absorbing gel.

The gel, introduced in May of this year, is another member to the Age Defender franchise. Men’s skin not only produces more oil than women’s skin, but it is also thicker and coarser than women’s skin, making this lightweight, gel moisturizer perfect for targeting fine lines and wrinkles while keeping skin smooth and without a shiny finish.

This new gel texture provides men a streamlined anti-aging and moisturizing treatment that quickly absorbs, is non-greasy and easy to apply. The texture is specifically formulated for men who typically avoid richer creams and perceive them to be too “heavy” or “greasy.”

The Age Defender Gel Moisturizer’s dual action formula provides skin with 24-hour hydration while simultaneously helping to improve elasticity of the skin and smooth out roughness. The new Gel Moisturizer with anti-aging benefits targets men who are looking for a light, effective moisturizer to match any lifestyle all year round.

Kiehl’s gel formula uses Linseed Extract and White Birch Extract, known for their anti-aging benefits, to help improve skin’s elasticity and texture, while visibly minimizing the look of fine lines and wrinkles for an overall more youthful appearance. The new Age Defender Gel Moisturizer works to strengthen the skin barrier over time.

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