Drink Company has announced that PUB Grimm, a Halloween pop-up experience in Washington, D.C. that celebrates the darker side of the classic Brothers Grimm fairy tales from “Hansel and Gretel” to “Cinderella,” opens on Thursday, Oct. 17, thru Sunday, Nov. 3. In true Pop-Up Bar (PUB) fashion, the over-the-top décor transports guests to the Black Forest with Hansel and Gretel’s house, Rapunzel’s tower, and the wicked queen’s mirror.
“Revisiting Grimms’ fairy tales has been a fantastic creative journey for me,” says Special Projects Manager, Adriana Salame-Aspiazu, “I want it to be that for our guests too.” At PUB Grimm, guests can traverse the thorny hedge from Briar Rose as straw is spun into gold. See Rapunzel’s golden hair under the full moon. In a royal castle, test their luck fitting into Cinderella’s shoe, but hopefully keep their toes!
The cocktails at PUB Grimm also represent a journey through the stories and season. “I love fall—apples, hoody weather, Halloween,” says drinks creator, Paul Taylor, “Creating these cocktails from classics, I wanted them to connect back to the theme, stories I grew up with, and embody my favorite season.”
Taylor’s PUB Grimm cocktail menu includes The Glass Slipper, made with Monkey 47 Gin, dry vermouth, orange bitters, and spruce oil; The Fairest Apple of Them All, made with Smooth Ambler American Whiskey, maple, apple cider, vinegar, and bitters; and Crumby Directions, made with Powers Gold Label Irish Whiskey, ginger, honey, lemon, and smoked Allspice.
in the spirt of Germany’s Black Forest, PUB Grimm has partnered with chef Mike O’Brien from The Berliner to serve classic brats, frankfurters, soft pretzels and more alongside Taylor’s creations. And has partnered with the D.C. Public Library Foundation (DCPLF), to present a Drag Queen Story Hour each Saturday from 5:30 to 6:30 p.m. where drag performers will read classic fairy tales in costume and a portion of the proceeds from drinks will benefit the DCPLF.
The crowning moment of PUB Grimm will be Halloween night itself. Requiring paid ticketed entry, the evening will include free candy, a costume competition. and drink specials all night long.
Located at 1843 7th St. NW, Pub Grimm’s hours will be 5 p.m. to 12:30 from Tuesday through Thursday and 5 pm to 1:30 am on Friday and Saturday.