ALPHX introduces male underwear focused on body positivity

ALPHX co-founders, Tom Speight, and Garrett Swann know how hard it is to shop for underwear and still feel good about yourself. So, they decided to do something about it. They partnered together to create the world’s first-ever male underwear brand focused on body positivity. A modern brand engineered to help more men fit better, feel better and be better, their first collection is about to drop and will be available exclusively on their e-commerce website, alphx.com.

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“Unless you’re a perfect size medium, finding good-looking and well-fitting underwear can be a soul-crushing chore. We wanted to better this experience and give men the options they deserve,” says Tom Speight, ALPHX co-founder, and CEO. We believe body positivity extends beyond just underwear, but for the launch of ALPHX, we liked the idea of focusing on the first layer of clothing a man puts on when dressing.”

 

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Through inclusive solution-oriented product design, ALPHX makes men more comfortable in their underwear and their own skin. They are the first brand to offer underwear in two leg widths: a slimmer, more modern cut, “MDRN” and a roomier athletic cut, “ATHLTC”. This prevents underwear pinching or riding up your legs throughout the day which is one of the leading causes of discomfort. Their inclusive sizing ranges from XS to XXL (26”-46”) and their goal is to expand size ranges over time. Take a quick online personalization quiz, and customers are matched with their perfect-fitting pair in seconds. Offering 130 personalized combinations available across three silhouettes, six sizes, five colors, and two leg widths – there is truly something for all body types and style preferences.

 

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“If you have a small waist and big thighs, or vice versa — don’t worry! We got you.”, says Garrett Swann, ALPHX co-founder, and CMO. “ALPHX is about empowering men to feel better about themselves. And let’s be honest, when your underwearfits better, you won’t just feel better – you’ll be better, too.”

ALPHX believes that brands have a responsibility to help make the world a better place. They pledge to give back 3% of revenue to support men’s mental health organizations, to utilize sustainable raw materials whenever possible, and to achieve carbon-neutral operations within five years.

Now until October 11, there is a 20% PRE-ORDER SALE – alphx.com.

Barnette Holston

Barnette runs the website, The DCFashion Fool. It's a DC based lifestyle and fashion blog showing guys how to look and feel their best through his fashion, travel and activities around town. His motto is, "You too can be a fool for fashion!"

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