As communities across the nation prepare to celebrate Pride Month, GUESS Watches has launched its 2025 Worn With Pride limited edition capsule collection, honoring the LGBTQ+ community through vibrant design and continued support of The Trevor Project.
The collection features bold colors inspired by the Pride flag, each symbolizing love, acceptance, peace, and inclusion. This year’s theme, “Color Your Heart, Color Your Mind, Color Our World,” invites individuals to wear their Pride watch with purpose.
GUESS Watches has partnered with The Trevor Project since 2021 and will contribute $25,000 to the organization in 2025. The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. Purchases from the Worn With Pride collection will not affect the donation total.
Brett Gibson, President of GUESS Watches, reinforces the relevance of this program: “Our Worn with Pride program celebrates inclusivity and self-expression through beautifully-crafted products that allow consumers to make their own personal statement every day. In partnership with The Trevor Project, we aim to uplift communities and create a meaningful impact. This initiative transforms pride into purposeful action and celebrates the diversity that strengthens us all.”
The campaign encourages wearers to embrace authenticity, express themselves freely and stand in solidarity with those who live boldly. Watches range in price from $100 to $150.