Shein, the popular online fast fashion and lifestyle retailer, has announced a new partnership with PepsiCo, one of the world’s largest beverage companies. The collaboration introduces a capsule collection featuring nostalgic designs inspired by iconic PepsiCo snack and drink brands. Aimed at millennial and Gen Z customers just in time for the back-to-school season, the collection offers a variety of affordable apparel, home decor, and accessories.
Drawing on popular brands such as Doritos, Pepsi, Lays, Cheetos, and Mountain Dew, the collection updates classic imagery for a modern audience. Products include graphic shirts, hoodies, loungewear, and a range of accessories—keychains, earrings, phone cases, socks, tote bags, and kitchenware—all incorporating familiar logos and motifs. The items are designed to blend pop culture references with current lifestyle and fashion trends.
Prices for most of the collection range from $2 to $25, reinforcing Shein’s focus on affordability and accessibility. The whole collection is available by searching on shein.com.
